Social commerce share of online retail sales in the U.S. 2022-2028

Published by Statista Research Department, Mar 10, 2025

In 2024, it was estimated that roughly six percent of online retail sales in the United States were generated using social networks as a channel. With the number of social commerce buyers expected to increase over the next few years, this segment is forecast to account for about 8.4 percent of total e-commerce retail sales in the U.S. market by 2028.

Social commerce as share of total online retail sales in the United States from 2022 to 2028

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Release date

November 2024

Region

United States

Survey time period

November 2024

Special properties

forecast

Supplementary notes

The figures are forecasts.
It includes products and services ordered via social networks, regardless of the method of payment or fulfillment used. Excludes travel and event tickets, tips, subscriptions, payments, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

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