Share of fraudulent Instagram influencers worldwide 2023-2024, by number of followers

Published by
Christopher Ross,
May 30, 2025

A majority of Instagram mega-influencers with more than *********** followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2024. Mega-influencers and celebrities involved in fraud accounted for **** percent of the total that year. The average share of influencers involved in fraud decreased by **** percent, reaching **** percent.

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Share of Instagram influencers involved in fraud worldwide from 2023 to 2024, by number of followers

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Release date

January 2025

Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

The source does not provide publication date, instead access date is used.

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Regional breakdown

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Marketer insights

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Leading platforms

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Effectiveness

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