Leading brands on Instagram worldwide 2023, by influencers

Published by
Julia Faria,
Mar 11, 2025

Instagram was the most talked about brand on Instagram worldwide in 2023, with 95.4 thousand influencers mentioning it. Zara followed with 74.4 thousand influencers, while Barbie rounded out the top three with 58.2 thousand.

Leading brands on Instagram worldwide in 2023, by number of influencers mentioning them (in 1,000s)

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Release date

January 2024

Region

Worldwide

Survey time period

2023

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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