Social buyers growth rate in the U.S. 2022-2028

Published by Statista Research Department, Mar 11, 2025

In 2024, it was estimated that the number of social commerce buyers in the United States grew by around 5.3 percent compared to the previous year. As a result, the North American country had over million social commerce buyers in 2024, a figure set to keep rising in the coming years but at a gradually slower growth rate.

Change in the number of social commerce buyers in the United States from 2022 to 2028

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Release date

December 2024

Region

United States

Survey time period

2022 to 2028

Age group

14 years and older*

Supplementary notes

* Social network users who have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.

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