Number of online grocery buyer growth U.S. 2019-2024

Published by Jan Conway, Jun 27, 2025

Growth in the number of users of online grocery was highest in 2020, increasing by **** percent, in large part due to the COVID-19 pandemic. Growth rate in 2021 is expected to decline sharply and continue a gradual descent to *** percent growth in 2024.

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Growth in number of online grocery buyers in the United States between 2019 and 2024*

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Release date

February 2021

Region

United States

Survey time period

March 2021

Age group

14 years and older

Supplementary notes

*Digital grocery buyers are defined as internet users who have made at least one grocery order via any digital channel during the calendar year regardless of method of payment or fulfillment; includes grocery delivery and pickup.

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