Monthly active users of main content community apps in China 2024

Published by
Lai Lin Thomala,
May 9, 2025

Weibo, China's most popular microblogging site, amassed almost *** million monthly active app users in November 2024. Launched in August 2009, Weibo is the Chinese equivalent of X where users can share, like, comment on information and build communities. Xiaohongshu took the second place with nearly *** million users.

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Number of monthly active users (MAU) of the leading content sharing apps in China in November 2024 (in millions)

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Release date

February 2025

Region

China

Survey time period

November 2024

Supplementary notes

Xiaohongshu is better known in English as RedNote despite its official name has been changed to rednote. 

Values have been rounded for a better understanding.

The original source does not provide release date. The date of release is the date of access.

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Statistics on " Social media in China "

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Key figures

7

Usage

7

Market segments

4

WeChat

8

Douyin

8

Weibo

8

Xiaohongshu

7

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Topics

Social media in ChinaSocial media in TaiwanSocial media in Hong KongTencent HoldingsWeChat
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