A survey on video media consumption in Vietnam found that advertisements shown on video-sharing platforms were most likely to capture viewers' attention, as stated by ** percent of respondents. In comparison, ads that were shown on over-the-top (OTT) platforms attracted ** percent of the respondents' attention.
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SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in Vietnam as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform Statista, https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/ (last visited July 12, 2025)
Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
