During a 2024 survey, 49 percent of responding social media users from Spain stated that they followed influencers on social media; the remaining 51 percent said they did not. Instagram and YouTube were the most popular social networks used for that purpose.
Share of social media users who followed influencers in Spain as of March 2024
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IAB Spain. (May 22, 2024). Share of social media users who followed influencers in Spain as of March 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of social media users who followed influencers in Spain as of March 2024." Chart. May 22, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. (2024). Share of social media users who followed influencers in Spain as of March 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of Social Media Users Who Followed Influencers in Spain as of March 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain, Share of social media users who followed influencers in Spain as of March 2024 Statista, https://www.statista.com/statistics/1255242/influencers-follow-spain/ (last visited June 06, 2025)
Share of social media users who followed influencers in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1255242/influencers-follow-spain/
