During a June 2021 survey carried out among adults in ** markets worldwide, ***** percent of respondents from Denmark stated that they felt that people like them were fully resented by the people they saw in adverts. This was the lowest share among the markets surveyed. The highest share – ** percent – was recorded in India.
Original question: "To what extent, if at all, do you agree or disagree with the following statement: "I feel that people like me are fully represented by the people I see in adverts."
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2012 for each market. All interviews were conducted online in June 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
Percentage points exceeding or falling below 100 percent are probably due to rounding.
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Digital Information World. (September 1, 2021). Share of adults who felt represented in ads in selected countries worldwide as of June 2021 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/
Digital Information World. "Share of adults who felt represented in ads in selected countries worldwide as of June 2021." Chart. September 1, 2021. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/
Digital Information World. (2021). Share of adults who felt represented in ads in selected countries worldwide as of June 2021. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/
Digital Information World. "Share of Adults Who Felt Represented in Ads in Selected Countries Worldwide as of June 2021." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/
Digital Information World, Share of adults who felt represented in ads in selected countries worldwide as of June 2021 Statista, https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/ (last visited July 15, 2025)
Share of adults who felt represented in ads in selected countries worldwide as of June 2021 [Graph], Digital Information World, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1255367/diversity-advertising-worldwide/
