This statistic presents the twenty leading health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) worldwide in 2023. That year, Colgate was the leading brand for health and beauty, with approximately **** billion consumer reach points. Lifebuoy and Sunsilk/Sedal/Seda ranked in second and third place, both with over two billion consumer reach points.
Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators: 1. Population: the number of households in a country. 2. Penetration: the share of households buying a brand. 3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (August 21, 2024). Leading health and beauty brands ranked by consumer reach points worldwide in 2023 (in millions) [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. "Leading health and beauty brands ranked by consumer reach points worldwide in 2023 (in millions)." Chart. August 21, 2024. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. (2024). Leading health and beauty brands ranked by consumer reach points worldwide in 2023 (in millions). Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel. "Leading Health and Beauty Brands Ranked by Consumer Reach Points Worldwide in 2023 (in Millions)." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
Kantar Worldpanel, Leading health and beauty brands ranked by consumer reach points worldwide in 2023 (in millions) Statista, https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/ (last visited July 25, 2025)
Leading health and beauty brands ranked by consumer reach points worldwide in 2023 (in millions) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: https://www.statista.com/statistics/1257120/most-chosen-health-and-beauty-brands-worldwide/
