Between January and December, 2020, the number of searches for the keyword "youtube" on search engines remained around 151 million per month. By comparison, the search volume for the keyword "facebook" experienced a sudden increase between April and May 2020, with users looking to stay updated during the global outbreak of COVID-19 outbreak.
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Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020
(in millions)
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Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020
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According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020 (in millions) [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/
Semrush. "Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020 (in millions)." Chart. August 2, 2021. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/
Semrush. (2021). Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020 (in millions). Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/
Semrush. "Worldwide Monthly Search Volume for "Facebook" and "Youtube" Keywords from January to December 2020 (in Millions)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/
Semrush, Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020 (in millions) Statista, https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/ (last visited June 16, 2025)
Worldwide monthly search volume for "facebook" and "youtube" keywords from January to December 2020 (in millions) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1257296/facebook-youtube-keywords-searches/
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