In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Italy reached 1.61 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the fashion retail sector, with CPC valued at 16 cents.
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024
(in U.S. dollars)
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Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024
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Semrush. (February 1, 2025). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars)." Chart. February 1, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/
Semrush. (2025). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Italy in December 2024 (in U.S. Dollars)." Statista, Statista Inc., 1 Feb 2025, https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/ (last visited May 17, 2025)
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) [Graph], Semrush, February 1, 2025. [Online]. Available: https://www.statista.com/statistics/1259240/search-advertising-cpc-italy/
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