GoogleAds average monthly CPC in Germany 2024, by industry

Published by Statista Research Department, Feb 19, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Germany reached 2.47 U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the cryptocurrency sector, with CPC valued at 28 U.S. cents.

Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Germany in December 2024 (in U.S. dollars)

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Release date

February 2025

Region

Germany

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

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Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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