Average pay per post of influencers in Italy 2024, by platform

Published by
Michele Majidi
,
Jan 21, 2025

Celebrity influencers with more than one million followers made an average of between 25 and 75 thousand euros per post on YouTube in Italy as of December 2024. Nano-influencers on the same platform - with three to 10 thousand followers - made between 500 and 1,500 euros per post. In 2022, YouTube surpassed Instagram as the highest-paying channel for influencers in Italy.

Average remuneration per post of influencers in Italy as of December 2024, by platform (in euros)

Influencer type Facebook InstagramTikTokYouTube
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Showing entries 1 to 6 (6 entries in total)

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Sources

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Release date

December 2024

Region

Italy

Survey time period

as of December 3, 2024

Supplementary notes

Source assigns different amounts of followers to influencer tiers based on social media channel.

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