Reasons for subscribing to multiple SvoD providers Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Sep 12, 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 65 percent of Indonesian respondents stated that they subscribed to more than one SvoD providers because the shows they were interested in were spread across various providers. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.

Leading reasons for subscribing to more than one subscription video on demand (SvoD) providers in Indonesia as of June 2024

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Release date

September 2024

Region

Indonesia

Survey time period

June 13 to 30, 2024

Number of respondents

1,653 respondents

Age group

16 years and older

Special properties

based on respondents who subsribed to more than one SvoD providers

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you subscribe to more than one streaming service provider? (choose all that apply)"

Figures have been rounded.

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