As of March 2024, Google.com accounted for over 7.35 percent of referral traffic to Facebook.com. Facebook's second-largest referral traffic driver was msn.com, which generated 4.83 percent of referral traffic to the social media platform. Overall, referrals accounted for slightly less than two percent of traffic to Facebook.
Leading traffic referrers to Facebook.com worldwide as of March 2024
Characteristic
Share of traffic
google.com
7.35%
msn.com
4.83%
linktr.ee
3.28%
internalfb.com
2.51%
accounts.spotify.com
1.93%
0%1%2%3%4%5%6%7%8%9%
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SimilarWeb. (April 1, 2024). Leading traffic referrers to Facebook.com worldwide as of March 2024 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. "Leading traffic referrers to Facebook.com worldwide as of March 2024." Chart. April 1, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. (2024). Leading traffic referrers to Facebook.com worldwide as of March 2024. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb. "Leading Traffic Referrers to Facebook.Com Worldwide as of March 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/
SimilarWeb, Leading traffic referrers to Facebook.com worldwide as of March 2024 Statista, https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/ (last visited May 04, 2025)
Leading traffic referrers to Facebook.com worldwide as of March 2024 [Graph], SimilarWeb, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1259931/top-web-traffic-referrers-to-facebook/
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