During a survey carried out in the third quarter of 2024, 59.4 percent of internet users in France utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Social networks were ranked second with 32.1 percent of respondents stating that they mainly used them when researching brands.
Primary brand online research channels among internet users in France as of 3rd quarter 2024
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DataReportal. (February 25, 2025). Primary brand online research channels among internet users in France as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary brand online research channels among internet users in France as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. (2025). Primary brand online research channels among internet users in France as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary Brand Online Research Channels among Internet Users in France as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal, Primary brand online research channels among internet users in France as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/ (last visited June 08, 2025)
Primary brand online research channels among internet users in France as of 3rd quarter 2024 [Graph], DataReportal, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
