During a survey carried out among Italian consumers who follow at least one influencer on social media in September 2022, 69 percent of respondents said they followed an influencer because of the topics they discussed. The social network used the most by respondents was cited as influential towards following a certain influencer by 34 percent of them, while 21 percent said they followed an influencer based on the advice of friends.
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Toluna Corporate. (November 14, 2022). Leading factors based on which Italian consumers followed influencers as of September 2022 [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/
Toluna Corporate. "Leading factors based on which Italian consumers followed influencers as of September 2022." Chart. November 14, 2022. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/
Toluna Corporate. (2022). Leading factors based on which Italian consumers followed influencers as of September 2022. Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/
Toluna Corporate. "Leading Factors Based on Which Italian Consumers Followed Influencers as of September 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/
Toluna Corporate, Leading factors based on which Italian consumers followed influencers as of September 2022 Statista, https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/ (last visited July 02, 2025)
Leading factors based on which Italian consumers followed influencers as of September 2022 [Graph], Toluna Corporate, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1260042/reasons-italians-follow-influencers/
