According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024 in Vietnam, content variety was the leading reason for subscribing to SvoD services among Vietnamese subscribers, as stated by 61 percent of the respondents. Meanwhile, 40 percent of them stated that they subscribed to these services because they wanted to enjoy content without advertisements.
Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024." Chart. September 4, 2024. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2024). Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to Svod Streaming Service Providers among Users in Vietnam as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024 Statista, https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/ (last visited May 03, 2025)
Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260071/vietnam-reasons-for-subscribing-to-svod-streaming-service-providers/
