According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 21 percent of respondents who did not subscribe to any subscription-video-on-demand (SVOD) platforms accessed to such services through accounts of their family or acquaintances. Unaffordable subscription fees and alternative free or cheaper channels to access to the desired shows were the most common reasons not to pay for SVOD services.
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Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024
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Rakuten Insight. (September 4, 2024). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024." Chart. September 4, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. (2024). Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight. "Share of Non-subscribers Using Subscription-video-on-demand (Svod) in Hong Kong as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
Rakuten Insight, Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 Statista, https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/ (last visited June 20, 2025)
Share of non-subscribers using subscription-video-on-demand (SVOD) in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260212/hong-kong-access-channels-to-svod-without-a-subscription/
