According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about ** percent of male respondents had subscribed to video-on-demand (SVOD) services compared to ** percent among females. The survey found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
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Rakuten Insight. (August 13, 2021). Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. "Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. (2021). Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight. "Share of Respondents Paying for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
Rakuten Insight, Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/ (last visited July 12, 2025)
Share of respondents paying for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260355/china-svod-subscription-rate-by-gender/
