According to a Chinese consumer survey conducted by Rakuten Insight in May 2021, about ** percent of female respondents specified no interest in the shows on offer as the main reason to not pay for subscription video-on-demand (SVOD), while among males the expensive subscription fee was the leading reason. Alternative free or cheaper channels to stream the desired shows was another common reason among those unwilling to subscribe.
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In Statista. Retrieved July 27, 2025, from https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed July 27, 2025. https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. Statista. Statista Inc.. Accessed: July 27, 2025. https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender Statista, https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/ (last visited July 27, 2025)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260371/china-reasons-for-not-subscribing-to-video-streaming-services-by-gender/
