SVOD subscription rate in Hong Kong 2021, by gender

Published by
Lai Lin Thomala,
Nov 11, 2022
According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 60 percent of female respondents had subscribed to video-on-demand (SVOD) services compared to 56 percent among males. The survey found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.

Share of respondents paying for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender

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Release date

August 2021

Region

Hong Kong

Survey time period

13 to 30 May, 2021

Number of respondents

2,999 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)

The question was asked among 1,943 female and 1,056 male respondents.

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