According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in June 2024, about 24 percent of the respondents in Thailand stated that they had one SVoD account, but they shared the subscription with friends or family members. Meanwhile, around 17 percent of the participants stated they paid full price for a subscription.
Advertisement
Advertisement
Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc) If yes, how many subscriptions to such services do you have?"
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/
Rakuten Insight. "Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/
Rakuten Insight. (2024). Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/
Rakuten Insight. "Number of Subscription Video-on-demand (Svod) Subscriptions per User in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/
Rakuten Insight, Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024 Statista, https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/ (last visited June 17, 2025)
Number of subscription video-on-demand (SvoD) subscriptions per user in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260561/thailand-share-of-subscription-video-on-demand-accounts-per-user/
Advertisement
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
