According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in June 2024, 24 percent of the female respondents in Thailand stated that they had one SVoD account, but they share the subscription with friends or family members. Meanwhile, 22 percent of the male participants responded that they had one account which they paid full price by themselves.
Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender
among 6,256 female and 2,484 male respondents who subscribed to SVoD services
Method of interview
Online survey
Supplementary notes
Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc) If yes, how many subscriptions to such services do you have?"
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Rakuten Insight. (September 4, 2024). Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/
Rakuten Insight. "Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/
Rakuten Insight. (2024). Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/
Rakuten Insight. "Share of Subscription Video-on-demand (Svod) Accounts per User in Thailand as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/
Rakuten Insight, Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender Statista, https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/ (last visited May 30, 2025)
Share of subscription video-on-demand (SVoD) accounts per user in Thailand as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260612/thailand-share-of-subscription-video-on-demand-accounts-per-user-by-gender/
