According to the source's analysis based on more than 26 thousand advertising account and more than 211 thousand ad campaigns, interactions were the most used Facebook ad objective globally in January and February 2024. Traffic came second, with 32.6 percent.
Most used Facebook advertising campaign objectives worldwide in January and February 2024
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Most used Facebook advertising campaign objectives worldwide in January and February 2024
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Metricool. (February 22, 2024). Most used Facebook advertising campaign objectives worldwide in January and February 2024 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. "Most used Facebook advertising campaign objectives worldwide in January and February 2024." Chart. February 22, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. (2024). Most used Facebook advertising campaign objectives worldwide in January and February 2024. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool. "Most Used Facebook Advertising Campaign Objectives Worldwide in January and February 2024." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/
Metricool, Most used Facebook advertising campaign objectives worldwide in January and February 2024 Statista, https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/ (last visited May 08, 2025)
Most used Facebook advertising campaign objectives worldwide in January and February 2024 [Graph], Metricool, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1261010/most-used-facebook-ad-campaign-goals/
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