According to a survey by Rakuten Insight in June 2024, about ** percent of Thai respondents stated they intended to unsubscribe from SVoD service providers in the next three months as there was nothing left to watch. The same survey also found that around ** percent of the respondents in the country planned to cancel their streaming subscriptions soon.
among respondents who intended to unsubscribe from SvoD service providers
Method of interview
Online survey
Supplementary notes
Original question: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of June 2024 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. (2024). Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of June 2024. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video-on-demand (Svod) Services in The next Three Months in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
Rakuten Insight, Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of June 2024 Statista, https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/ (last visited July 12, 2025)
Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1261142/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services/
