Toy retail sales China 2017-2024

Published by
Xin Ou,
Mar 28, 2025

As of 2024, the toy retail sales market in China was worth 97.85 billion yuan, increasing from around 90.69 billion yuan in 2023. China's toy retail market saw steady growth in the previous years.

Toys not just for fun

Chinese parents pay great attention to the education of their kids, which also affects the toy retail market in China. According to a survey conducted in 2023, educational effects of toys were among the leading factors for selecting toys among consumers in China. Additionally, on China's leading e-commerce website Tmall, the most expensive toy was learning machines.

A spike in toy consumption

China's toy market has been experiencing robust growth over the past few years as a result of rising income and the relaxation of the One-Child Policy. The accelerating market attracted many toymakers from home and abroad. The Japanese toys and games manufacturer Bandai Namco announced plans to enter China's baby toy market in 2019. Furthermore, LEGO, the Danish construction toy giant, opened most of its new branded stores in China in 2020 and 2021.

Toy retail sales market size in China from 2017 to 2024 (in billion yuan)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2025

Region

China

Survey time period

2017 to 2024

Supplementary notes

*Excluding the retail sales value of art toys.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2025). 

Values for earlier years were taken from previous reports.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Toy market in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Toy market in China

Trade

6

Retail

5

Online sales

3

Toy building blocks

4

Pop toys and collectible toys

5

Consumer behaviors

3

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Toy industry in ChinaToy industry in the U.S.Retail industry in ChinaToy industry in CanadaToy market in Japan
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.