GoogleAds CPC in Europe 2024, by country

Published by Statista Research Department, Apr 28, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at 1.17 U.S. dollars and was the highest among the 38 countries presented in the data set. Among countries from Central and Eastern Europe, Montenegro recorded the highest CPC with 52 U.S. cents.

Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars)

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Release date

January 2025

Region

Europe, CEE

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

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Topics

Online search market in EuropeGoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Google in the United Kingdom (UK)Online search market worldwide
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