According to a survey conducted in February 2019 in China, over ** percent of Chinese consumers made their health food purchasing decisions based on the effects of the product. Around ** percent of respondents also said the brand was a significant influencing factor for their buying decision.
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iiMedia Research. (May 22, 2019). Leading influencing factors for nutritional health foods purchases in China as of February 2019 [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/
iiMedia Research. "Leading influencing factors for nutritional health foods purchases in China as of February 2019." Chart. May 22, 2019. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/
iiMedia Research. (2019). Leading influencing factors for nutritional health foods purchases in China as of February 2019. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/
iiMedia Research. "Leading Influencing Factors for Nutritional Health Foods Purchases in China as of February 2019." Statista, Statista Inc., 22 May 2019, https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/
iiMedia Research, Leading influencing factors for nutritional health foods purchases in China as of February 2019 Statista, https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/ (last visited July 20, 2025)
Leading influencing factors for nutritional health foods purchases in China as of February 2019 [Graph], iiMedia Research, May 22, 2019. [Online]. Available: https://www.statista.com/statistics/1262815/china-leading-purchasing-factors-for-health-food/