Monthly number of Facebook users in Ghana 2021-2024

As of December 2024, there were just over 10 million Facebook users in Ghana, which kept stable from May of the same year. Between January 2021 and July 2022, the number of users on the social media platform experienced growth. In contrast, the count gradually decreased after July 2022, generally fluctuating after. Nonetheless, by 2028, the total number of people on Facebook is forecast to reach over 14 million.

Facebook population segment

Most Facebook account holders in Ghana are between the ages of 25 and 34. Besides this age group, individuals aged 18 to 24 also represent a larger proportion of the users. Furthermore, men in the country use Facebook more than women. As of December 2024, nearly 60 percent of the users were men, while female account holders accounted for the remaining share.

Traffic and advertising

The use of mobile devices has dominated Facebook traffic in Ghana. According to latest data, only around five percent of Facebook users accessed the platform with computers. On the other hand, mobiles accounted for nearly 95 percent of the traffic. As people continue to join and interact on Facebook, advertising firms also take advantage of the user traffic to propose their products and services. For instance, as of 2024, around 59 percent of men in Ghana were potentially reachable with advertising, while the ad audience reached roughly 41 percent for female users.