Share of e-commerce users in Portugal 2024, by gender

Published by Beatriz Luz, Jun 3, 2025

In 2024, the ratio of women who placed orders over the internet was measured at ** percent, *** percentage points higher than the share of men shopping online. The total share of Portuguese e-commerce users aged between 16 and 74 years old totaled **** percent.

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Percentage of e-commerce users in Portugal in 2024, by gender

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

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