Digital advertising as a share of total ad revenues in Peru 2015-2028

Published by
J. G. Navarro,
Feb 26, 2025

In 2025, digital channels will account for an estimated 46 percent of Peru's total advertising spending, up from 10 percent in 2015. The share was projected to continue to rise as the decade unfolds, reaching 55 percent by 2028. According to the same forecasts, Peru's total ad spend will reach nearly 800 million U.S. dollars in 2025.

Digital advertising as a percentage of total ad revenues in Peru from 2015 to 2028

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Release date

February 2025

Region

Peru

Survey time period

2015 and 2023

Supplementary notes

* Forecast.

Exponential developments of the values were assumed to estimate the annual values between 2015 and 2023 and 2023 and 2028, which were provided by the source.

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