In a March 2021 survey of U.S. marketing decision makers, **** percent of respondents said that effective one-to-one outreach was the main factor behind successful qualified lead generation for their B2B business. Further ** percent of responding marketers said that speaking to buyer challenges was a factor in their success.
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Ironpaper. (July 14, 2021). Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/
Ironpaper. "Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021." Chart. July 14, 2021. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/
Ironpaper. (2021). Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/
Ironpaper. "Most Successful Factors in Qualified Lead Generation Strategies According to B2b Marketers in The United States as of March 2021." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/
Ironpaper, Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 Statista, https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/ (last visited July 06, 2025)
Most successful factors in qualified lead generation strategies according to B2B marketers in the United States as of March 2021 [Graph], Ironpaper, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/1263528/methods-b2b-lead-generation-strategy-marketing-us/
