During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, 51 percent of respondents said customer engagement was the most important goal for their events. Revenue growth was cited by 43 percent, while product awareness rounded out the top three with 41 percent.
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Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021
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KoMarketing. (September 1, 2021). Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. "Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021." Chart. September 1, 2021. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. (2021). Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing. "Most Important Goals and Objectives for Business-to-business (B2b) Event Marketers Worldwide as of May 2021." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
KoMarketing, Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 Statista, https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/ (last visited June 14, 2025)
Most important goals and objectives for business-to-business (B2B) event marketers worldwide as of May 2021 [Graph], KoMarketing, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1264796/goals-b2b-event-marketers/
