According to a survey conducted among English parents with school-age children in March 2021, the proximity of the childcare provider, school, or college was one of the most decisive factors when choosing an education provider, with the ethos of the institution was the second most decisive factor.
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When deciding on a childcare provider which of the following, if any, were important to you when making your decision?
Characteristic
Share of respondents
Proximity of the childcare provider, school or college to your home
56%
The ethos or values of the childcare provider, school or college
38%
Ofsted judgement
34%
Ofsted report
30%
Siblings at the childcare provider, school or college
20%
The breadth of the subjects on offer at the school/college
15%
Latest exam or test results
14%
The childcare provider, school or college reputation for working with SEND
7%
Availability of wrap-around care
7%
The particular faith-based affiliation of the childcare provider or school
6%
Other
5%
The specialism of the school
4%
None of these
4%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Up to three choices were possible. Original question wording of the source: 'Which of the following, if any, were important to you when making your decision?
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Ofsted, & YouGov, & GOV.UK. (May 20, 2021). When deciding on a childcare provider which of the following, if any, were important to you when making your decision? [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/
Ofsted, und YouGov, und GOV.UK. "When deciding on a childcare provider which of the following, if any, were important to you when making your decision?." Chart. May 20, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/
Ofsted, YouGov, GOV.UK. (2021). When deciding on a childcare provider which of the following, if any, were important to you when making your decision?. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/
Ofsted, and YouGov, and GOV.UK. "When Deciding on a Childcare Provider Which of The Following, If Any, Were Important to You When Making Your Decision?." Statista, Statista Inc., 20 May 2021, https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/
Ofsted & YouGov & GOV.UK, When deciding on a childcare provider which of the following, if any, were important to you when making your decision? Statista, https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/ (last visited July 12, 2025)
When deciding on a childcare provider which of the following, if any, were important to you when making your decision? [Graph], Ofsted, & YouGov, & GOV.UK, May 20, 2021. [Online]. Available: https://www.statista.com/statistics/1265586/decisive-factors-when-choosing-an-education-provider-in-england/
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