Most popular social media apps in Japan 2024, based on app revenue

Published by Statista Research Department, Apr 25, 2025

The microblogging app X (formerly known as Twitter) generated an app revenue of 12.6 million U.S. dollars in Japan in 2024, making it the leading social network app during that year. It was followed by the matchmaking service Marrish, which recorded an app revenue of 7.6 million dollars.

Leading social network apps in Japan in 2024, based on app revenue (in million U.S. dollars)

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Release date

April 2025

Region

Japan

Survey time period

January to December 2024

Special properties

in-app purchase (IAP) revenue reduced by platform fees and inclusive taxes; iPhone/iPad App Store and Google Play versions

Supplementary notes

*Only App Store.

1 U.S. dollar equals 149.52 Japanese yen or 0.93 euros as of April 2025.
Values have been rounded.

Release date given here is the date of data access.

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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