Most popular social media apps in Japan 2024, based on downloads

Published by Statista Research Department, Apr 25, 2025

Threads was downloaded more than 12 million times in Japan in 2024, making it the leading social network app in terms of downloads during that year. It was followed by Instagram, X (formerly known as Twitter), and BeReal.

Leading social network apps in Japan in 2024, based on downloads (in millions)

CharacteristicNumber of downloads in millions
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Showing entries 1 to 10 (10 entries in total)
Statistic: Leading social network apps in Japan in 2024, based on downloads (in millions)

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Release date

April 2025

Region

Japan

Survey time period

January to December 2024

Special properties

total number of downloads registered during the period; iPhone/iPad App Store and Google Play

Supplementary notes

*Only App Store.

Values have been rounded.

Release date given here is the date of data access.

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Statistics on " Social media usage in Japan "

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Overview

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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User behavior

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Influencers

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Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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