Key priorities over the next two years among family businesses in Nigeria 2023

Published by
Doris Dokua Sasu,
May 9, 2025

Family businesses in Nigeria see increasing customer loyalty as their main priority. According to a survey conducted at the beginning of 2023, 78 percent of family enterprises in Nigeria indicated this aspects as their biggest priority for the next two years.

Share of key priorities over the next two years among family businesses in Nigeria as of 2023

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Release date

May 2023

Region

Nigeria

Survey time period

October 20, 2022 to January 22, 2023

Number of respondents

33 respondents

Special properties

Family businesses

Method of interview

Online interview

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