Bounce rate of selected retail websites in Mexico 2025

Published by
F. Watty,
Apr 14, 2025

In February 2025, bodegaaurrera.com.mx recorded the highest bounce rate among selected online stores in Mexico at 64.73 percent. walmart.com.mx and sams.com.mx followed closely, with bounce rates exceeding 50 percent.

Bounce rate of selected retail e-commerce websites in Mexico in February 2025

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Release date

April 2025

Region

Mexico

Survey time period

February 2025

Supplementary notes

The date of release is that of last access.

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

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