Perceived credibility of online stores in Poland 2022-2024

Published by
Adriana Sas,
Jul 11, 2025

In 2024, ** percent of respondents said that online store reviews were the factor that most influenced the credibility of the online store they visited in Poland.

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Elements that influence the perceived credibility of a store during the first online purchase in Poland from 2022 to 2024

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Release date

September 2024

Region

Poland

Survey time period

2022 to 2024

Number of respondents

1,198 respondents

Age group

15 years and older

Special properties

Internet users; all who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows (Polish): Wyobraź sobie, że po raz pierwszy wchodzisz na stronę jakiegoś sklepu internetowego. Zaznacz maksymalnie trzy aspekty, które w największym stopniu wpływają na Twoje przekonanie, że ten sklep jest wiarygodny".

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