Men in Japan on average spent more than ** minutes per weekend day using social media in fiscal year 2023. The usage time more than doubled since fiscal year 2014.
based on diary entries; excluding time spent on video sharing services
Method of interview
Questionnaire
Supplementary notes
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.
Data prior to fiscal year 2022 come from previous reporting.
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Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Average time men spend using social media per weekend day in Japan from fiscal year 2014 to 2023 (in minutes) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/
Ministry of Internal Affairs and Communications (Japan). "Average time men spend using social media per weekend day in Japan from fiscal year 2014 to 2023 (in minutes)." Chart. June 21, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/
Ministry of Internal Affairs and Communications (Japan). (2024). Average time men spend using social media per weekend day in Japan from fiscal year 2014 to 2023 (in minutes). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/
Ministry of Internal Affairs and Communications (Japan). "Average Time Men Spend Using Social Media per Weekend Day in Japan from Fiscal Year 2014 to 2023 (in Minutes)." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/
Ministry of Internal Affairs and Communications (Japan), Average time men spend using social media per weekend day in Japan from fiscal year 2014 to 2023 (in minutes) Statista, https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/ (last visited July 12, 2025)
Average time men spend using social media per weekend day in Japan from fiscal year 2014 to 2023 (in minutes) [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1268587/japan-average-time-men-spent-social-media-per-weekend-day/