The majority of women in Japan would support male models in cosmetics advertisements as revealed in a survey conducted in April 2021. While ** percent of female respondents considered it to be great if men were promoting cosmetic products, only close to **** percent voiced their rejection of the thought.
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@cosme. (May 18, 2021). Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021 [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/
@cosme. "Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021." Chart. May 18, 2021. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/
@cosme. (2021). Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/
@cosme. "Share of Women Supporting The Promotion of Cosmetic Products by Male Models in Advertisements in Japan as of April 2021." Statista, Statista Inc., 18 May 2021, https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/
@cosme, Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021 Statista, https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/ (last visited July 25, 2025)
Share of women supporting the promotion of cosmetic products by male models in advertisements in Japan as of April 2021 [Graph], @cosme, May 18, 2021. [Online]. Available: https://www.statista.com/statistics/1270106/japan-share-women-support-male-cosmetic-advertisement-model/
