Ownership rate of facial beauty devices among women in Japan 2024

Published by Statista Research Department, May 16, 2025

Facial beauty devices are marketed with various beauty functions in Japan, such as cleansing, tightening of the skin, and improving the face line. In a survey conducted between September and October 2024 among women in Japan, only **** percent of respondents stated to own at least one beauty device for face care. Among owners, the largest share owned ******** device.

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Share of women owning facial beauty devices in Japan as of October 2024

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Release date

October 2024

Region

Japan

Survey time period

September 24 to October 10, 2024

Number of respondents

2,168 respondents

Age group

20-64 years

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "Do you own a personal facial beauty device?"

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