Roughly four out of 10 U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. Just about
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percent of respondents said that they will definitely not do their Black Friday sales shopping in store.
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Do consumers in the United States plan on going into stores for Black Friday sales in 2024?
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KPMG US. (October 15, 2024). Do consumers in the United States plan on going into stores for Black Friday sales in 2024? [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. "Do consumers in the United States plan on going into stores for Black Friday sales in 2024?." Chart. October 15, 2024. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. (2024). Do consumers in the United States plan on going into stores for Black Friday sales in 2024?. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. "Do Consumers in The United States Plan on Going into Stores for Black Friday Sales in 2024?." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US, Do consumers in the United States plan on going into stores for Black Friday sales in 2024? Statista, https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/ (last visited July 22, 2025)
Do consumers in the United States plan on going into stores for Black Friday sales in 2024? [Graph], KPMG US, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1270656/us-in-store-black-friday-shopping-plans/
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