According to a survey conducted in spring 2021, personalization was the most appreciated element when interacting with a luxury brand, as stated by a share of ** percent of respondents. Exclusive access to events and contents such as parties, fashion shows, and VIP events followed, named by ** percent.
The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."
*Special glamorous events (parties, fashion shows), access to special brand content, invitation to runways, backstage photos, VIP events and other external events.
**Special promotions (e.g. pre-sales, loyalty program, birthday gift) and exclusive shopping areas or hours in store.
***Ability to have products refurbished by brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (June 17, 2021). What are the elements that you appreciate the most when the brand interacts with you / takes care of you? [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/
BCG. "What are the elements that you appreciate the most when the brand interacts with you / takes care of you?." Chart. June 17, 2021. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/
BCG. (2021). What are the elements that you appreciate the most when the brand interacts with you / takes care of you?. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/
BCG. "What Are The Elements That You Appreciate The Most When The Brand Interacts with You / Takes Care of You?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/
BCG, What are the elements that you appreciate the most when the brand interacts with you / takes care of you? Statista, https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/ (last visited June 28, 2025)
What are the elements that you appreciate the most when the brand interacts with you / takes care of you? [Graph], BCG, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1272757/most-appreciated-elements-when-interacting-with-a-luxury-brand/
