Consumers in the United States expected to spend on average roughly 1,638 U.S. dollars on others and themselves over the 2024 holiday season, over the categories of gifts, travel, and entertainment. This is an increase of around 100 dollars from the previous year.
Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season
(in U.S. dollars)
The full survey question was phrased as follows: "Thinking about the forthcoming holiday season, how much in total do you plan to spend on others and yourself in the following categories [gifts, travel, and entertainment]?"
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PwC. (October 22, 2024). Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season (in U.S. dollars) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/
PwC. "Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season (in U.S. dollars)." Chart. October 22, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/
PwC. (2024). Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season (in U.S. dollars). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/
PwC. "Total Consumers Planed to Spend on Travel, Gifts, and Entertainment for Themselves and Others in The United States 2024 Holiday Season (in U.S. Dollars)." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/
PwC, Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season (in U.S. dollars) Statista, https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/ (last visited June 07, 2025)
Total consumers planed to spend on travel, gifts, and entertainment for themselves and others in the United States 2024 holiday season (in U.S. dollars) [Graph], PwC, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1274002/holiday-gift-budget-united-states/
