Online search before offline purchase in Portugal 2024, by category

Published by Beatriz Luz, Jun 3, 2025

The Portuguese were especially inclined to search for electronic and computer equipment online before purchasing these products offline, as a 2024 survey revealed. ** percent of those surveyed had this behavior, while almost ** percent of survey participants researched household appliances online before making the in-store purchase. 

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Share of people searching for products online before offline purchase in Portugal in 2024, by product category

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Release date

November 2024

Region

Portugal

Survey time period

2024

Number of respondents

500 respondents

Special properties

Online buyers and sellers

Method of interview

Face-to-face interviews, telephone interviews

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Statistics on " Consumer behavior in Portugal "

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Overview

8

Shopping preferences

8

Spending habits

7

Online shopping

8

Retail events

8

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Topics

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