In 2023, online marketplaces were the e-commerce shopping channels delivering the best customer experience worldwide, named by roughly half of respondents. Retailer sites followed a distant second, with 10 percent stating that these were the best at delivering consumer experience.
Online purchase channels delivering the best customer experience worldwide in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
The experience was rated on a number of factors, including: best price, delivery, quality of service, product description, online content, etc.
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Wunderman Thompson Commerce. (June 27, 2023). Online purchase channels delivering the best customer experience worldwide in 2023 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/
Wunderman Thompson Commerce. "Online purchase channels delivering the best customer experience worldwide in 2023." Chart. June 27, 2023. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/
Wunderman Thompson Commerce. (2023). Online purchase channels delivering the best customer experience worldwide in 2023. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/
Wunderman Thompson Commerce. "Online Purchase Channels Delivering The Best Customer Experience Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/
Wunderman Thompson Commerce, Online purchase channels delivering the best customer experience worldwide in 2023 Statista, https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/ (last visited May 04, 2025)
Online purchase channels delivering the best customer experience worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1274965/online-shopping-channels-customer-experience-satisfaction/
