When asked which social network they were most likely to shop on, 24 percent of global online shoppers named Facebook in 2024. Also operated by Meta (formerly Facebook, Inc.), Instagram ranked second, with 20 percent of respondents choosing it as the most likely to be used for this type of activity.
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VML. (September 19, 2024). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2024 [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. "Social media platforms through which online shoppers worldwide are most likely to make purchases in 2024." Chart. September 19, 2024. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. (2024). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2024. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. "Social Media Platforms through Which Online Shoppers Worldwide Are Most Likely to Make Purchases in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML, Social media platforms through which online shoppers worldwide are most likely to make purchases in 2024 Statista, https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/ (last visited June 08, 2025)
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2024 [Graph], VML, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1275110/preferred-social-commerce-platforms-worldwide/
